Lagom is king!
“At first glance it looks almost like one of those simplified slogans painstakingly thought up by a bunch of over-paid kids at some hip agency: quite simply exaggerated. But looks can be deceiving. The superlative ‘king’, is in fact a call for moderation.”
The authentic guide to the Swedish way of Lagom by Göran Everdahl. German and Polish rights are sold by preempt.