Markus Persson, to most of his fans know as "Notch", has become a legend. He is an inspiration and a beacon for thousands of small-scale game developers all over the world. But outside the video game industry, pretty much nobody has heard of him.
Three years ago, Markus Persson was a bored it-developer in Stockholm, spending his days at a mundane software development firm. In the evenings, he toiled away on a labour of love: an obscure game to be played online. The game was called Minecraft. Markus released it to the world in early 2009. At first hardly anyone cared, but the rumour of the ingeniously simple game quickly spread.
Today, Minecraft (named one of the top 50 inventions of 2011 by Time Magazine) is a global phenomenon and Markus Persson is a multi millionaire and in the world of computer games, he is a superstar - over half a million people follow his movements on twitter.
Minecraft is more than a game, more like doing something together with others, it s quite similar to a digital Lego box and a Minecraft-Lego is actually being produced. Almost anything can be built into the game's block-and pixel world, to fill it with construction together with other players is the aim.
Minecraft is an unparalleled success, with twenty million registered users and thousands of fans who gather at Minecraft conventions, dressed up as their favourite characters from the game. In hundreds of schools throughout Europe and the US, Minecraft is being introduced as a teachers tool in helping young children understand concepts such as teamwork, social codes, engineering and computer science skills.
Minecraft is one of the fastest growing cultural phenomena of the internet age. Norstedts will publish the first book on Minecraft, for which the authors have interviewed creator and online legend "Notch". It is a gripping and heartwarming tale that has never been told in full before, of one man's unlikely rise from rags to riches. It is also an in-depth case study of a phenomenon that is changing global youth culture and challenging established billion-dollar business models through the disruptive power of the internet.
Minecraft has sold over 20 000 copies in Sweden. In 2015 a revised edition was published, with new material including a behind-the-scenes look at the sale to Microsoft.