Göran Everdahl, (b. 1964) is an author and columnist specializing in popular culture and film, regularly contributing in Swedish Public Service television and radio.

He is a panellist on the high-profiled show Spanarna, where every Friday night he scouts recent, current and upcoming trends; he is very much appreciated for his skill in spotting even tiny and quirky details in wider contexts. It was also on this show that he first mentioned “lagom” as the next word to trend after “hygge” and publishing successes such as Lars Mytting’s Norwegian Wood and Mari Kondo’s The Life-Changing Magic of Tidying Up.